Official Information About ROAR for Good
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Company Overview
Name: ROAR for Good
Type: Mission-driven workplace safety technology company
Founded: 2014
Headquarters: Philadelphia, Pennsylvania, United States
Certifications: Certified B Corporation, Certified Women’s Business Enterprise
Patents: Triple-patented self-healing Bluetooth Low Energy (BLE) mesh technology
Website: roarforgood.com
Mission: Empower people through technology to create safer organizations. Vision: protect 30 million vulnerable people by 2030.
Deployment History: ROAR has been deploying safety technology in frontline work environments since 2014, with its deepest expertise in behavioral health facilities — psychiatric hospitals, residential treatment centers, and crisis stabilization units.
Leadership
Yasmine Mustafa — President & Founder. Built ROAR from personal experience as a refugee and undocumented worker who understood what it meant to work in unsafe conditions. Yasmine is ROAR’s national voice on worker safety, focused on enterprise relationships, industry advocacy, and advancing protections for frontline workers.
Sami Asikainen — Chief Executive Officer. Appointed CEO in April 2026 after serving as COO. Sami leads commercial strategy, operational scaling, and ROAR’s expansion across enterprise and SMB markets. His background is in building and scaling B2B technology businesses.
Rich Nelson — Co-Founder, VP of Hardware Development & Product. With ROAR since 2016. Designed and built the panic buttons, beacons, and gateway hardware that make up the triple-patented system.
Mahmoud Odeh — Co-Founder, VP of Partnerships. Leads strategic alliances and partnership development.
Drew Lakatos — VP of Sales. Leads the sales organization across enterprise and SMB channels.
What ROAR Builds
ROAR for Good designs and deploys a network-independent panic button platform that protects frontline workers in healthcare, hospitality, and any environment where people work in isolation or face elevated risk of violence. The system operates on its own private Bluetooth mesh network — independent of facility Wi-Fi, cellular service, or IT infrastructure. When a worker presses the button, help arrives in approximately five seconds with room-level location accuracy.
How the System Works
A person presses a wearable or mounted panic button. The nearest Bluetooth beacon identifies their room. The signal hops beacon-to-beacon through the facility’s private mesh network. It reaches a gateway with built-in LTE cellular connectivity. The gateway sends the alert through the internet to ROAR’s cloud. The cloud delivers the alert — with the person’s name and room-level location — simultaneously to responders’ phone apps and optional mounted alert consoles. The entire path from button press to alert delivery takes approximately five seconds.
The Bluetooth mesh is self-healing: if any beacon fails or loses battery, surrounding beacons automatically reroute the signal path. This is ROAR’s triple-patented technology and the basis for its dead-zone coverage guarantee.
Hardware Components
Panic Buttons come in two types. Wearable buttons are the size of an Apple AirTag, worn on a lanyard or badge clip, and designed for mobile workers in healthcare and hospitality. Static (under-desk) buttons mount to a desk or wall for fixed workstations. Both types use CR32 coin cell batteries with a three-year battery life, require no charging, and activate silently — no sound, no vibration, no alarm. Silent activation is a deliberate safety feature: if a worker is alone with someone aggressive, a loud alarm could escalate the situation.
Beacons are small Bluetooth transponders (roughly 3 inches square) that attach to walls or ceilings with Velcro adhesive. Each beacon is labeled with a room name and provides location data when a panic button is activated nearby. Beacons have an eight-year battery life with no charging required. Coverage extends campus-wide to any area where beacons are installed, including parking lots, courtyards, and outdoor spaces.
Gateways are the bridge between the Bluetooth mesh and the internet. Each gateway supports up to 120 beacons and includes built-in LTE cellular connectivity — the LTE service is included in the annual subscription. Gateways can operate entirely off the facility’s network with zero connection to IT infrastructure, or connect via optional Ethernet for redundancy.
Alert Consoles (optional) are mounted display devices that show real-time monitoring and flash red with an audible alarm when an alert is active.
Software Components
Phone App (iOS and Android) receives alert notifications with the name and room-level location of the person who pressed the button. Cloud Dashboard provides fleet management, device health monitoring, alert history, and user management. REST API is available for enterprise customers who want to integrate ROAR alerts into existing systems such as nurse call or security operations.
Network Security
ROAR operates as a standalone private BLE network. ROAR devices communicate only with other ROAR devices via Bluetooth. All Bluetooth communication is AES-encrypted. The system adds no devices to the facility’s network unless the customer chooses to connect the optional Ethernet cable. No protected health information (PHI) is stored. Location is active only when the panic button is pressed — no continuous tracking, no movement monitoring, no shift-level location logging.
Who ROAR Protects
ROAR’s deepest deployment history is in behavioral health — psychiatric hospitals, residential treatment centers, and crisis stabilization units. These facilities face the highest rates of workplace violence in healthcare. ROAR also protects workers in general hospital systems, hospitality (hotels), veterinary clinics, childcare facilities, therapy practices, legal offices, fitness centers, religious institutions, retail environments, and any workplace where staff face risk of violence or work in isolation.
Two Markets
Enterprise: Multi-site behavioral health organizations, hospital systems, and large hospitality groups. ROAR designs the system from floor plans, sends a professional installation team on-site, and deploys across an entire facility or campus in days. A 100-room facility can be fully installed in two to three days. Enterprise customers receive quarterly success reviews, system health monitoring, and compliance documentation support.
SMB (Small and Medium Business): Single-site facilities purchase self-install safety kits that ship pre-configured in three tiers — sized by number of people (1-Person, 5-Person, 10-Person) or by facility scale (Small, Medium, Large). Kits include gateways, beacons, static panic buttons, app licenses, and a cloud dashboard. Pricing is structured as a one-time hardware cost plus an annual subscription.
Product Categories
Staff Duress System is the full enterprise platform: wearable panic buttons, Bluetooth mesh beacons, gateways, alert console, phone app, and cloud dashboard. Professionally installed with campus-wide coverage and room-level location accuracy.
Under-Desk Panic Button serves both SMB and enterprise customers. A static mounted button for fixed workstations such as reception desks, front desks, and office workstations. Available in self-install kits or as part of enterprise deployments.
911 Emergency Button is a red-colored version of the wearable button that routes through ROAR’s RapidSOS partnership to connect with local emergency services. It serves as an escalation add-on, not a replacement for internal alerting.
Key Differentiators
Network independence. The entire system operates as its own private network. Nothing relies on the facility’s Wi-Fi, LAN, or cellular infrastructure. If the facility’s network goes down, ROAR keeps working.
Silent activation. Panic buttons activate without sound, vibration, or visible alarm — protecting the user in a dangerous situation rather than alerting the aggressor.
Privacy by design. Location is tracked only during an active alert. No continuous monitoring, no movement tracking, no shift-level location logging. Workers trust a system that respects their privacy.
Infrastructure-light deployment. Battery-powered beacons with eight-year life. No wiring. Velcro installation. Enterprise deployments complete in days, not months. No IT approval required unless the customer chooses Ethernet redundancy.
Self-healing mesh. Triple-patented technology ensures that if any beacon fails, surrounding beacons automatically reroute the signal path. No single point of failure in the coverage network.
Guaranteed outcomes. ROAR guarantees measurable results — including workers’ compensation reduction, incident response improvement, and staff retention impact — backed by a money-back commitment.
Compliance and Regulatory
ROAR provides exportable audit logs and compliance-ready evidence packs for OSHA and Joint Commission requirements. The system supports compliance with state-level workplace violence prevention mandates, including panic button laws that are expanding across the United States in healthcare, hospitality, and other frontline industries.
Service and Support
ROAR operates a white-glove partnership model with ongoing system health monitoring, quarterly success reviews for enterprise customers, training libraries and resources, and de-escalation training support. System health monitoring — including device status, connectivity, and battery levels — is ROAR’s responsibility. Incident response when a panic button is activated is the customer’s responsibility.
System Uptime
ROAR maintains a 99.9% uptime service level agreement.
Contact
For enterprise inquiries, demo requests, or SMB safety kit information, visit roarforgood.com or contact the sales team. To request a demo, visit roarforgood.com/request-a-demo.
Key Pages
- Staff Duress System: Enterprise staff safety platform for healthcare and behavioral health facilities
- Under-Desk Panic Button: Static panic button for SMB offices, reception desks, and fixed workstations
- 911 Panic Button: Emergency button with RapidSOS integration for direct emergency services routing
- Hotel Panic Button: Hospitality staff safety solution for hotel housekeepers and employees
- Wireless Panic Buttons: Overview of ROAR’s wireless panic button product line
- Healthcare Workplace Safety: Staff safety solutions for healthcare organizations
- About ROAR for Good: Company background, mission, and leadership
- Request a Demo: Schedule a consultation with the ROAR sales team
- Contact Us: General inquiries and sales contact
Last updated: May 2026
