Management Team

Yasmine Mustafa believes ROAR found her, not the other way around. She draws upon her experience as a refugee, discovering she was undocumented, and working in unsafe conditions to lead the company in its mission to empower and protect others. She has over 15 years of leading technology companies, having sold her first company, 123LinkIt, to a Silicon Valley firm in 2009.

She is fueled by a passion to leverage technology for good, previously launching a non-profit to help women learn how to code in a safe, judgment-free zone.

Her role as a leader and advocate has been recognized by the BBC, CNBC’s Upstart 100, and the City of Philadelphia, among others. She loves to speak at conferences to inspire others and she is a 2x TEDx speaker with a roster of speaking credits that includes SXSW and CES.

In her free time, Yasmine enjoys spending time with friends and family, and being outdoors as much as possible, whether it’s biking around Philadelphia, hiking, hammocking, or traveling. She sits on the board of the Philadelphia Alliance for Capital and Technologies.

Why I work at ROAR:

Because I don’t want anyone else to be in a position where they’re harassed or feel unsafe in the workplace.

Sami Asikainen is a B2B SaaS operator at his core and has nearly 20 years of experience scaling software and hardware-enabled businesses. At ROAR, his mandate is to take the company from its first enterprise wins to a repeatable, scalable growth engine. 

Earlier in his career, Sami led strategy at AppGyver, where he helped drive the company’s enterprise pivot and contributed to the outcome that led to its acquisition by SAP. He later founded and served as CEO of a venture-backed health tech company, giving him firsthand experience of the full founder journey. Across roles, he’s focused on turning early product–market fit into durable, recurring revenue with clear value for enterprise customers. 

Arman Zand has more than 26 years of experience in technology and venture finance. He is a Venture Partner at Tribe Capital where he helps early-stage portfolio companies with all facets of finance. He was most recently CFO at Zeni.ai, a Series B AI finance and accounting startup. Prior to Zeni.ai, Arman was CFO at Prodigy which was acquired by UPST in 2021. Arman is an angel investor and advisor to banks, venture capital firms, and their portfolio companies. Arman started his career at Silicon Valley Bank in the US, India, U.K, the Middle East, and Asia, helping expand the bank globally over a 15-year span. Arman speaks conversational Mandarin Chinese, Spanish, and Persian. He is a part-time professional faculty member at the Haas School of Business, UC Berkeley, his alma mater. 

Mahmoud Odeh oversees all aspects of ROAR Partnerships. He believes the best decisions are data-driven, collaborative, and satisfy a clear goal. He practices servant-based leadership and is conscientious in his daily interactions with all company stakeholders.

He navigated the company through a market pivot from B2C to B2B, obtained preferred vendor status for the largest property management company in the United States, and ultimately patented the technology that powers the ROAR solution with his fellow co-founders. He was previously the Operations and Finance Manager at Solve Media, which was later acquired by LiveRamp. Mahmoud graduated from St. Joseph’s University with a degree in Finance and Business Intelligence & Analytics. Personality assessments describe his perspective as an “anchor to reality” but he gives credit to coffee as the ‘chain holding the anchor.’

In his free time, he enjoys immersive travel trips around the world and watching Philadelphia sports teams.

Why I work at ROAR:

Innovating and scaling new technology to help create safer organizations is an important mission that is also extremely motivating!

Drew Lakatos brings a unique blend of engineering expertise, entrepreneurial leadership, and strategic sales acumen to help ROAR expand its impact across healthcare, hospitality, and other frontline industries. 

Drew has long been committed to applying technology to solve human safety challenges. He was previously Founder/CEO of ActiveProtective, a venture-backed startup that pioneered wearable airbags to prevent hip fractures in older adults, recently receiving FDA approval. He has held multiple C-level roles in growth and strategy.  At ROAR, Drew is leveraging his corporate and early-stage expertise selling into healthcare and major enterprise settings to increase win percentages and drive revenue. 

Drew is recognized as a thought leader and speaker, having presented at TEDMED, CES, and Cleveland Clinic. His work reflects a consistent mission: to harness innovation for human protection, while building high-performing teams and strategies that deliver measurable impact. 

Rachel Robinson partners with the executive team to execute key strategic priorities across product, go-to-market, and operations. She helps convert strategy into operating plans, aligns cross-functional teams, and builds the systems that keep execution fast and measurable. 

Prior to ROAR, Rachel held roles in SaaS and consulting companies, where she focused on strategy and operations. She brings a blend of structured problem-solving, executive partnership, and hands-on delivery, and is passionate about building durable companies that create real-world impact.   

John Donlon is the President, Founder and former CEO of UZURV Holdings, Inc. (UZURV), a business launched in May of 2017 to improve the cost, efficiency and rider experience of transportation services for the elderly and disabled. UZURV’s innovative technology and service delivery solution features an “Adaptive” Transportation Network Company (TNC) that is fully FTA compliant, and a Mobility Platform to integrate traditional providers of non-ambulatory services. UZURV is now operating on a National basis in 46 separate markets. 

Prior to founding UZURV, John’s career included a variety of Engineering, Busines Development and Executive Leadership roles with major multinational corporations (Honeywell, Asea Brown Boveri (ABB) and Ansaldo) that focused on the development and introduction of next generation technologies for the process control and manufacturing automation industries. Technologies included advanced control/optimization systems and integrated robotics that were applied to operations in food, pharma, energy and transportation industries. John received a BS in Chemical Engineering from Virginia Tech and has lived in Italy, The Netherlands, Russia and Singapore during his career. John and his wife reside in the Philadelphia area.

Melissa Menke is a social entrepreneur, investor, and writer focused on building healthier, more equitable cities and communities. She is the founder of Access Afya, a primary healthcare company in Nairobi,Kenya that delivers high-quality, affordable care to underserved urban populations. Originally from Virginia, she spent nearly a decade living in Kenya and is now based in the United Kingdom. Through Access Afya, she has helped design and scale innovative, paperless clinics offering services such as ultrasound and chronic disease care. Melissa also co-founded Digital Blacksmiths, an initiative supporting local makers in East Africa through distributed manufacturing and recycled materials. Her work extends beyond healthcare into mentoring and education, including contributions to global writing and community-based learning programs. She was part of the founding team of the African Healthcare Funders Forum, where she helped develop curriculum to bridge gaps between investors and health entrepreneurs. Melissa has also worked on telemedicine initiatives expanding access to remote care in informal urban settlements. She writes a newsletter focused on cities, community building, and social innovation. Across her career, she blends entrepreneurship, design, and community engagement to create sustainable, people-centered solutions. 

Rick Genzer is a technology and business leader with over 35 years of experience spanning technical, executive, and investment roles. Throughout his career, he has:

• Served in diverse leadership positions from software engineer to CTO
• Participated in over 60 private equity transactions, including acquisitions and financings
• Invested in and served on multiple non-profit and for-profit boards

Most recently (2016-2024), Rick was Investment & Portfolio Success Director at Ben Franklin Technology Partners, where he:

• Managed a portfolio of approximately 90 early-stage B2B SaaS companies across healthcare, manufacturing, hospitality, transportation, and finance
• Invested in over 20 companies and participated in numerous exits
• Leveraged entrepreneurial expertise to guide critical investment decisions

Currently, Rick runs a solo management consulting practice and remains actively engaged in the Philadelphia business community. He regularly participates in public discussions, conducts seminars, and mentors entrepreneurs. Outside of work, he is an avid “maker,” creating everything from food to furniture. 

Farrokh Abadi is a Global Executive recognized for his ability to imagine and deliver the impossible. He has successfully used his strategic and operational expertise to lead small to very large businesses (> $850M and 5,000 people) and build global businesses in high technology companies, with a focus on strategic execution and results. Farrokh is a big believer in high performance teams and customer focused innovation for sustainable profitable growth. During his career, he has led teams who have marketed industry changing innovations in Electronic Security, Automatic Doors, Electronic Article, Surveillance, Electricity Metering and Oilfield Services.

He has lived and worked in seven countries, across geographies and cultures, including North America, Europe, the Middle East, and Asia Pacific. Farrokh has held senior positions, as Chief Operating, Chief Innovation and Chief Strategy Officer, in STANLEY Security, Checkpoint Systems, Atos Origin and Schlumberger.

He holds a Master and Bachelor of Science degree in electrical engineering from Georgia Institute of Technology and his hobbies include playing soccer, playing tombak, learning languages and practicing yoga. He is also an angel investor member of Investor Circle.