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MISSION

Engage communities using technology and education to foster peace of mind​

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VISION

An inclusive and compassionate world where, together, everyone is empowered to thrive​

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Based in Philadelphia, ROAR for Good is a woman-led and mission-driven​ technology company dedicated to cultivating safer workplaces.

The company name stands for what we want everyone to do - to ROAR (yes, loudly!) for good.
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We are a Certified B Corporation™, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

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Our CEO’s Backstory
Watch our CEO's TEDx talk on how ROAR was founded, our start in personal safety, and how it propelled our focus on workplace safety.

“We believe no one should be afraid while trying to earn a wage, and that belief propelled our latest product, AlwaysOn™.”

                                                          Yasmine Mustafa6

 CEO and Co-Founder
 ROAR for Good

Our Journey

The company started in 2014 by empowering women with one of the first safety devices built as a fashionable and wearable alternative to self-defense tools and ​reinvesting a portion of the proceeds into empathy education.

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In 2018, we parlayed our personal safety experience to focus on workplace safety starting with the hospitality industry.

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ROAR for Good became a market leader in 2017 with sales in over 45 countries, selling through Amazon, Target, and more.

Athena in Hand

ROAR for Good is proud to support the American Hotel Lodging Association as an Allied Plus Member & 5-Star Promise Sponsor.

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Need more info?

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sales@roarforgood.com

(833) 275 7627

Based in Philadelphia, PA

United States

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