The company started in 2014 by empowering women with one of the first safety devices built as a fashionable and wearable alternative to self-defense tools and ​reinvesting a portion of the proceeds into empathy education.

In 2018, we parlayed our personal safety experience to focus on workplace safety starting with the hospitality industry.

ROAR for Good became a market leader in 2017 with sales in over 45 countries, selling through Amazon, Target, and more.