About Us | ROAR for Good

MISSION

Engage communities using technology and education to foster peace of mind

VISION

An inclusive and compassionate world where, together, everyone is empowered to thrive

Based in Philadelphia, ROAR for Good is a woman-led and mission-driven technology company dedicated to cultivating safer workplaces.

The company name stands for what we want everyone to do - to ROAR (yes, loudly!) for good.

We are a Certified B Corporation™, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Our CEO’s Backstory

Watch our CEO's TEDx talk on how ROAR was founded, our start in personal safety, and how it propelled our focus on workplace safety.

“We believe no one should be afraid while trying to earn a wage, and that belief propelled our latest product, AlwaysOn™.”

Yasmine Mustafa

CEO and Co-Founder
ROAR for Good

Our Journey

The company started in 2014 by empowering women with one of the first safety devices built as a fashionable and wearable alternative to self-defense tools and reinvesting a portion of the proceeds into empathy education.