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Read MoreEngage communities using technology and education to foster peace of mind
An inclusive and compassionate world where, together, everyone is empowered to thrive
We are a Certified B Corporation™, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
“We believe no one should be afraid while trying to earn a wage, and that belief propelled our latest product, AlwaysOn™.”
Yasmine Mustafa
CEO and Co-Founder
ROAR for Good
The company started in 2014 by empowering women with one of the first safety devices built as a fashionable and wearable alternative to self-defense tools and reinvesting a portion of the proceeds into empathy education.
In 2018, we parlayed our personal safety experience to focus on workplace safety starting with the hospitality industry.
ROAR for Good became a market leader in 2017 with sales in over 45 countries, selling through Amazon, Target, and more.
ROAR for Good is proud to support the American Hotel Lodging Association as an Allied Plus Member & 5-Star Promise Sponsor.
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