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MISSION

To empower people through technology to help create safer organizations

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VISION

To help protect 1M vulnerable people by 2030

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Based in Philadelphia, ROAR is a woman-certified and mission-driven​ technology company dedicated to cultivating safer workplaces.

The company name stands for what we want everyone to do - to ROAR (yes, loudly!) for good.
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We are a Certified B Corporation™, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

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Our Backstory
Workplace safety is personal for our CEO who experienced harassment while working in the hospitality industry. Watch her TEDx talk on why ROAR was founded and its vision to revolutionize the protection of at-risk workers.

“We believe no one should be afraid while trying to earn a wage. ROAR offers a future free of workplace harassment and assaults.”

                                                          Yasmine Mustafa6

 CEO and Co-Founder
 ROAR for Good

Our Journey

The company started in 2014 by empowering women with one of the first safety devices built as a fashionable and wearable alternative to self-defense tools and ​reinvesting a portion of the proceeds into empathy education.

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In 2018, we parlayed our personal safety experience to focus on workplace safety starting with the hospitality industry.

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ROAR for Good became a market leader in 2017 with sales in over 45 countries, selling through Amazon, Target, and more.

Athena in Hand

ROAR is proud to support the American Hotel Lodging Association as an Allied Plus Member & 5-Star Promise Sponsor.

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Join Our Team
Stay Informed

healthcare

The Dangers of Working in a Psychiatric Hospital

Psychiatric hospitals can be challenging places to work. Most of the people admitted to...

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What are the Four Types of Workplace Violence?

According to the National Institute for Occupational Safety and Health

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Improving Staff Safety in Psychiatric Hospitals

Psychiatric hospitals can be challenging environments in regards to staff safety....

Read More
Need more info?
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sales@roarforgood.com

(833) 275 7627

Based in Philadelphia, PA 

United States

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