The company started in 2014 by empowering women with one of the first safety devices built as a fashionable and wearable alternative to self-defense tools.  We reinvested a portion of the proceeds into empathy education.  ROAR became a market leader in 2017 with sales in over 45 countries and the safety devices were available through Amazon, Target, and Urban Outfitter. 

Our crowdfunding campaign set a record for the most funded campaign in Philadelphia.  We received press coverage from Mashable, MTV News, the NY Times, and celebrities such as Ashton Kutcher. We won multiple awards – Top 10 Wearable Companies by Entrepreneur Magazine, Technology Startup of the Year by PACT, and others.  

In 2018, we parlayed our personal safety experience and technology expertise to focus on workplace safety starting with the hospitality industry.  We did so at the request of our first hotel customer, who came to us realizing we had a solution that would meet the requirements of his hotel brand—to protect employees everywhere in his hotel—even in dead spots. 

In 2022, we expanded to healthcare to help protect the staggering number of caregivers, nurses, and doctors who experience assaults from patients or families of patients, providing a lifeline to protect their team proactively and reactively to elevate their culture of safety.