Our Mission
To empower people through technology to help create safer organizations
Your Safety, Our Mission
At ROAR, we believe safety isn’t just a priority—it’s a promise. Founded in 2014 by our CEO who was inspired by her own experiences with workplace dangers, ROAR is built to protect the people who make your organization thrive. Our easy-to-use Duress Alert System ensures your team feels secure, supported, and empowered to focus on their work without fear.
Why ROAR
ROAR is more than a safety solution; it’s peace of mind for your staff and protection for your business. With harassment and workplace violence on the rise, our system ensures reliable safety when and where it’s needed most.
- Reliable Connectivity
Our patented wireless mesh network offers 99.9% uptime, outperforming traditional systems that depend on cellular or Wi-Fi connections.
- Challenging Environments
Maintains seamless operation in areas like stairwells, basements and parking lots – where other systems fail.
- Hassle-Free Design
No daily charging, no complicated tech, and no disrupted workflows – making safety effortless to integrate into your operations.
- Take the first step toward a safer workplace.Schedule a consultation today!
Trusted By
Within 3 months facilities see:
75%
of employees are more likely to stay with their organization after ROAR is implemented.
39%
Reduction in worker’s compensation claims
24%
Fewer patient incidents
28%
Increase in staff safety satisfaction
With most partners achieving a 200% ROI in their first year, ROAR is a safety investment that pays off.
Our Values
As a certified B Corp, our core values guide everything we do:
- Empowering Others
We create tools that support safety and peace of mind.
- Cultivating Empathy
Our technology is designed with people in mind.
- A Commitment to Growth
We’re constantly improving to meet your evolving needs.
- Ownership and Integrity
We hold ourselves accountable for delivering results.
“We believe no one should be afraid while trying to earn a wage. ROAR offers a future free of workplace harassment and assaults.”
Yasmine Mustafa, CEO and Co-Founder, ROAR
Led by Women. Inspired by Experience.
- ROAR aims to protect the caregivers and employees who keep organizations running. From our beginnings to becoming a trusted leader in duress technology, we’ve been dedicated to fostering safer workplaces and stronger communities.
Join the Movement. Protect Your Team.
- Let’s work together to create safer, happier, and more productive workplaces.
What Our Customers Say
Doug Maier, Chief Financial Officer, BeWell
In order for our patients to feel supported and to find the road to recovery, our clinical professionals need to be at the top of their game — and that means feeling safe. This technology allows them to focus on the diagnosis and treatment of patients and avoid worrying about safety concerns
Marriott Vacation Clubs
ROAR was chosen because it was more accurate and less expensive than other products on the market.
Multi Unit Behavioral Health Facility
It’s a benefit to clients. Knowing ROAR is there influences families as to where they should send their relative who has a medical or psychiatric need.
Director, Homewood Suites by Hilton
Based on my experiences with other solutions, this is one of the best. The beacons appear small, and because they’re battery operated, we can place them in discrete locations. The duress buttons are elegant, and I appreciate that it’s designed to prevent false alarms.
Doug Maier, Chief Financial Officer, BeWell
In order for our patients to feel supported and to find the road to recovery, our clinical professionals need to be at the top of their game — and that means feeling safe. This technology allows them to focus on the diagnosis and treatment of patients and avoid worrying about safety concerns
Marriott Vacation Clubs
ROAR was chosen because it was more accurate and less expensive than other products on the market.
Multi Unit Behavioral Health Facility
It’s a benefit to clients. Knowing ROAR is there influences families as to where they should send their relative who has a medical or psychiatric need.
Director, Homewood Suites by Hilton
Based on my experiences with other solutions, this is one of the best. The beacons appear small, and because they’re battery operated, we can place them in discrete locations. The duress buttons are elegant, and I appreciate that it’s designed to prevent false alarms.
Doug Maier, Chief Financial Officer, BeWell
In order for our patients to feel supported and to find the road to recovery, our clinical professionals need to be at the top of their game — and that means feeling safe. This technology allows them to focus on the diagnosis and treatment of patients and avoid worrying about safety concerns
Marriott Vacation Clubs
ROAR was chosen because it was more accurate and less expensive than other products on the market.
Multi Unit Behavioral Health Facility
It’s a benefit to clients. Knowing ROAR is there influences families as to where they should send their relative who has a medical or psychiatric need.
Director, Homewood Suites by Hilton
Based on my experiences with other solutions, this is one of the best. The beacons appear small, and because they’re battery operated, we can place them in discrete locations. The duress buttons are elegant, and I appreciate that it’s designed to prevent false alarms.
Doug Maier, Chief Financial Officer, BeWell
In order for our patients to feel supported and to find the road to recovery, our clinical professionals need to be at the top of their game — and that means feeling safe. This technology allows them to focus on the diagnosis and treatment of patients and avoid worrying about safety concerns
Marriott Vacation Clubs
ROAR was chosen because it was more accurate and less expensive than other products on the market.
Multi Unit Behavioral Health Facility
It’s a benefit to clients. Knowing ROAR is there influences families as to where they should send their relative who has a medical or psychiatric need.
Director, Homewood Suites by Hilton
Based on my experiences with other solutions, this is one of the best. The beacons appear small, and because they’re battery operated, we can place them in discrete locations. The duress buttons are elegant, and I appreciate that it’s designed to prevent false alarms.
Doug Maier, Chief Financial Officer, BeWell
In order for our patients to feel supported and to find the road to recovery, our clinical professionals need to be at the top of their game — and that means feeling safe. This technology allows them to focus on the diagnosis and treatment of patients and avoid worrying about safety concerns
Marriott Vacation Clubs
ROAR was chosen because it was more accurate and less expensive than other products on the market.
Multi Unit Behavioral Health Facility
It’s a benefit to clients. Knowing ROAR is there influences families as to where they should send their relative who has a medical or psychiatric need.
Director, Homewood Suites by Hilton
Based on my experiences with other solutions, this is one of the best. The beacons appear small, and because they’re battery operated, we can place them in discrete locations. The duress buttons are elegant, and I appreciate that it’s designed to prevent false alarms.
Doug Maier, Chief Financial Officer, BeWell
In order for our patients to feel supported and to find the road to recovery, our clinical professionals need to be at the top of their game — and that means feeling safe. This technology allows them to focus on the diagnosis and treatment of patients and avoid worrying about safety concerns
Marriott Vacation Clubs
ROAR was chosen because it was more accurate and less expensive than other products on the market.
Multi Unit Behavioral Health Facility
It’s a benefit to clients. Knowing ROAR is there influences families as to where they should send their relative who has a medical or psychiatric need.
Director, Homewood Suites by Hilton
Based on my experiences with other solutions, this is one of the best. The beacons appear small, and because they’re battery operated, we can place them in discrete locations. The duress buttons are elegant, and I appreciate that it’s designed to prevent false alarms.
Doug Maier, Chief Financial Officer, BeWell
In order for our patients to feel supported and to find the road to recovery, our clinical professionals need to be at the top of their game — and that means feeling safe. This technology allows them to focus on the diagnosis and treatment of patients and avoid worrying about safety concerns
Marriott Vacation Clubs
ROAR was chosen because it was more accurate and less expensive than other products on the market.
Multi Unit Behavioral Health Facility
It’s a benefit to clients. Knowing ROAR is there influences families as to where they should send their relative who has a medical or psychiatric need.
Director, Homewood Suites by Hilton
Based on my experiences with other solutions, this is one of the best. The beacons appear small, and because they’re battery operated, we can place them in discrete locations. The duress buttons are elegant, and I appreciate that it’s designed to prevent false alarms.
Doug Maier, Chief Financial Officer, BeWell
In order for our patients to feel supported and to find the road to recovery, our clinical professionals need to be at the top of their game — and that means feeling safe. This technology allows them to focus on the diagnosis and treatment of patients and avoid worrying about safety concerns
Marriott Vacation Clubs
ROAR was chosen because it was more accurate and less expensive than other products on the market.
Multi Unit Behavioral Health Facility
It’s a benefit to clients. Knowing ROAR is there influences families as to where they should send their relative who has a medical or psychiatric need.
Director, Homewood Suites by Hilton
Based on my experiences with other solutions, this is one of the best. The beacons appear small, and because they’re battery operated, we can place them in discrete locations. The duress buttons are elegant, and I appreciate that it’s designed to prevent false alarms.
Doug Maier, Chief Financial Officer, BeWell
In order for our patients to feel supported and to find the road to recovery, our clinical professionals need to be at the top of their game — and that means feeling safe. This technology allows them to focus on the diagnosis and treatment of patients and avoid worrying about safety concerns
Marriott Vacation Clubs
ROAR was chosen because it was more accurate and less expensive than other products on the market.
Multi Unit Behavioral Health Facility
It’s a benefit to clients. Knowing ROAR is there influences families as to where they should send their relative who has a medical or psychiatric need.
Director, Homewood Suites by Hilton
Based on my experiences with other solutions, this is one of the best. The beacons appear small, and because they’re battery operated, we can place them in discrete locations. The duress buttons are elegant, and I appreciate that it’s designed to prevent false alarms.
Doug Maier, Chief Financial Officer, BeWell
In order for our patients to feel supported and to find the road to recovery, our clinical professionals need to be at the top of their game — and that means feeling safe. This technology allows them to focus on the diagnosis and treatment of patients and avoid worrying about safety concerns
Marriott Vacation Clubs
ROAR was chosen because it was more accurate and less expensive than other products on the market.
Multi Unit Behavioral Health Facility
It’s a benefit to clients. Knowing ROAR is there influences families as to where they should send their relative who has a medical or psychiatric need.
Director, Homewood Suites by Hilton
Based on my experiences with other solutions, this is one of the best. The beacons appear small, and because they’re battery operated, we can place them in discrete locations. The duress buttons are elegant, and I appreciate that it’s designed to prevent false alarms.
Press Coverage/Awards
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