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Why More is Less: How Extra Add-Ons Can Cause More Harm versus ROAR’s One Purpose

Two women are standing next to each other. The woman on the left is speaking into a 2-way a radio and the woman on the left is wearing a panic button on a lanyard around her neck.

There’s no doubt that workplace violence has been rising in nearly every industry. It’s a difficult time for frontline workers who are grappling with a high workload, pressure to perform promptly, and now, safety risks from rude and unruly customers, guests, and patients in every facility, from hospitality to healthcare and everything in between. 

To add to the safety challenge employers face, recruitment is down, burnout is high, and staffing shortages are at historic levels. Further, since 36% of violent attacks happen at organizations with fewer than 250 employees, even the smallest operations need to address workplace safety measures.

It’s more imperative than ever for businesses to take action and protect their most important investment — their people.

ROAR’s Singular Focus on Worker Safety in Dangerous Work Environments

Safeguarding employees has never been more important than it is today. Since our inception at ROAR, we’ve focused on building the best-in-class wireless panic button solutions to protect people when they need it most. 

Our proof is in the numbers, like with our client BeWell, which saw a decrease in workers’ compensation claims by 24% by leveraging our silent panic button. Or when Hilton Pasadena overcame safety challenges that put their workers in danger of violence and at risk of regulatory violations thanks to the help of ROAR’s safety button.

Our cutting-edge workplace staff safety solutions are designed with a singular purpose: to protect the protectors so they can fearlessly face the challenges that come their way and receive the support and care they deserve. With ROAR, this translates into ensuring their call for help is communicated reliably and accurately so that they can perform at their best without fear, knowing help is one press away. 

Yet, one of the most common questions we receive is why our solution doesn’t do more, with two-way radio functionality being the leading request. There are several competitive solutions that offer a walkie-talkie solution with a panic button add-on feature for emergencies. 

Our response is straightforward: Research has proven technology that performs multiple functions causes confusion, and there will always be compromises to its ability to perform well. We intentionally chose to focus on protecting staff with safety devices and becoming the experts in this domain. We explored the possibilities of add-ons because we want to satisfy our customers’ requests, but we discovered the extra bells and whistles would actually hinder safety. 

How? Most commercial buildings have dead zones or areas where there is no WIFI or LTE connection and, therefore, no communication. In 2017, the International Association of Fire Chiefs Survey reported that  98.5 percent of first responders reported dead spots in buildings. Fifty-six percent of those surveyed experienced in-building communications failure in emergencies and 31 percent experienced communication disruptions. 

This means many of the buildings our prospects or clients want to protect don’t have the means to send instant and reliable communication. The concrete walls, metal structures, or multiple floors obstruct radio signals or cause signal interference that can lead to static, dropouts, or garbled messages, hampering effective communication between teams. 

Simply put, building both into the same solution would put your staff at risk, and we can’t sell you something that does that. That’s why our ROAR Panic Button Solution was built to be stand-alone with a mesh BLE connection and multiple redundancies to ensure communications are always sent, no matter what.

Two-way radio:

  • Doesn’t work without WiFi, LTE, or even if the power goes down, or if they are under heavy loads
  • Wouldn’t be able to provide coverage in secluded areas, like stairwells or parking lots
  • Could compromise the call for help

Imagine this: <crackling static> “Help!…” <garbled audio>

Poor communication reduces response times, increases the risk of the wrong information being communicated, or worse, the call for help not making it through. No one should have to endure a communication breakdown when their safety is at stake. Not only are multi-purpose devices less reliable, they are more costly to purchase, install and retroactively compensate for their flaws.

That’s why our singular focus is on our innovative, wireless panic button that saves lives. We have invested — and continue to invest in — a considerable amount of time, dedication, and effort into acquiring deep knowledge in protecting people. Our commitment is evidenced by the patent we hold, the 100% retention rate we have, and the almost one million people ROAR has protected to date.

“I’d like to reframe the question of ‘Why don’t you add more features?’ to ‘Is there any add-on worth risking your staff’s safety?’. At ROAR, we prioritize the protection of workers above everything else. That’s why hotels, healthcare facilities, public areas, retail spaces, spas, and more choose ROAR. Our one button has one purpose — to deliver maximum safety to provide reinforcement to your staff when they need it most.” – Yasmine Mustafa, CEO, and Co-Founder

Ready to find out how our game-changing wireless panic button solution can improve your workers’ safety while reducing your organization’s risks and costs? Get a Demo.

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