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security guard looking at ROAR's alert console

We implemented ROAR’s Panic Button Security Solution back in 2019 to safeguard our staff, and we’re delighted that we took action before the outbreak of COVID. The solution has enabled our Security team to enlist our employees as additional “eyes and ears,” and we’ve also discovered a surprising benefit in it aiding our guests as well. Our staff has used the buttons to de-escalate arguments, stop domestic disputes, and ensure that they can focus on their tasks rather than deal with guests who are using drugs or homeless individuals attempting to enter our rooms.

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Yasmine Mustafa

Yasmine Mustafa believes ROAR found her, not the other way around. A former refugee and undocumented immigrant, she draws upon her unique life experiences to lead ROAR in its mission to empower and protect workers across all industries. Her journey is a testament to resilience and unwavering commitment. With over 15 years of leadership in the tech industry, including the successful sale of her first company, 123LinkIt, to a firm in Silicon Valley in 2009, Yasmine is a driving force for positive change, balancing profits with purpose. Yasmine’s workplace safety advocacy and leadership have earned recognition from the BBC, CNBC’s Upstart 100 and the City of Philadelphia. Yasmine is a highly sought-after conference speaker. A two-time TEDx speaker, Yasmine has also presented at the prestigious SXSW and CES conferences, sharing her deep passion for harnessing technology for positive change. Beyond her professional life, Yasmine enjoys time spent with friends and family, exploring the outdoors, biking, and hiking. She also dedicates her time to the boards of Coded by Kids, Leadership Philadelphia, and the Philadelphia Alliance for Capital and Technologies.