The first product from ROAR for Good...
ATHENA
Smart safety jewelry to help reduce assaults
THE ROAR STORY
WE BUILT ATHENA TO HELP SAVE LIVES.
Athena is a simple device with a big mission - to protect women with the touch of a button. It has two modes - one for emergencies and another for discreet situations.
HOW ATHENA WORKS
For emergencies, hold down the button for 3 seconds. An alarm will immediately emit from the device.
Text messages with your location are sent to your loved ones.
Your emergency contacts receive a distress text with your current location.
SilentROAR™
We also know there are occasions when the wearer doesn't want the attacker to know that the device has been triggered. So, we've also engineered SilentROAR™, a feature in which alert messages can be sent without the alarm being activated.
PURPOSELY DESIGNED
WEAR IT YOUR WAY
We've partnered with expert designers to create jewelry that is sleek, stylish and can be as discreet as you want it to be.
Tuck it on your bag
Wear it prominently as a necklace
Secure it on your waist or belt
A COLOR FOR EVERYONE
Antique Silver
Timeless Black
Rose Gold
SMALL & LIGHTWEIGHT
ROARING FOR THE GREATER GOOD
We envision a world where everyone feels safe and empowered.
Athena in not just a product, it's part of a movement to ROAR for Good. For each device sold, a portion of proceeds is invested in educational programs that have been shown to increase empathy and reduce violence.
Our "B Corporation" status emphasizes the triple bottom line of social responsibility, sustainability and profitability (people, planet, profit). These three principles form the foundation for all our business.
Ten percent of proceeds from our crowdfunding campaign will go towards raising awareness about the warning signs of abuse and helping end relationship violence.
OUR TEAM
ROAR for Good is not just our company name, it embodies our passion.
Yasmine Mustafa is a tech entrepreneur and community leader. Fueled by a desire to leverage technology for good, she also started the Philadelphia chapter of Girl Develop It, a non-profit focused on empowering women to learn web development skills and she also sits on the board of Coded by Kids which helps inner city kids learn how to code. She loves biking around the city and eating chocolate (but not at the same time).
Yasmine
Co-Founder & CEO
Anthony Gold is a serial entrepreneur, investor, and board member for several companies. He and Yasmine met eight years ago and have since jointly contributed to the development of several organizations focused on empowering women and championing the underserved. In the past, Anthony led hardware and software engineering for Unisys Corp.
Anthony
Co-Founder & COO/CTO
Charlotte Wells has a background in women's and gender studies, grassroots campaigns, farming, and business development. But, throughout it all, she works for a mission - women's empowerment. She loves rainy days, not wearing makeup, holding hands, drinking coffee with loved ones, traveling, speaking Spanish, advocating for women's sexuality, & dancing.
Charlotte
Partnerships
Mahmoud Mustafa has a background in finance and data analytics - but considers himself a lifelong student of technology. Having previously worked for a VC-backed startup in the Philly area, he discovered his passion for innovative products and solutions. The challenges around building an idea, scaling a product, and ultimately solving a problem are what excite him most about ROAR. The top item on his bucket list: going to Mars (after he visits the rest of Earth!)
Mahmoud
Product Dev
Hunter Vargas is an honors marketing student graduating from Temple University’s Fox School of Business and Management in May. As ROAR’s marketing coordinator, she's passionate about women’s empowerment and feminism. Hunter has traveled to 15+ countries, jumped out of a plane, is an excellent gift-giver, and enjoys eating out at Philly’s amazing restaurants.
Hunter
Marketing