The first product from ROAR for Good...

ATHENA

Smart safety jewelry to help reduce assaults

 
hi@antnguyen.com
 

WE BUILT ATHENA TO HELP SAVE LIVES.

Athena is a simple device with a big mission - to protect women with the touch of a button. It has two modes - one for emergencies and another for discreet situations. 

HOW ATHENA WORKS

For emergencies, hold down the button for 3 seconds. An alarm will immediately emit from the device.

Text messages with your location are sent to your loved ones.

Your emergency contacts receive a distress text with your current location.

Emergency-texts to friends
 

SilentROAR™

We also know there are occasions when the wearer doesn't want the attacker to know that the device has been triggered. So, we've also engineered SilentROAR™, a feature in which alert messages can be sent without the alarm being activated.

 

PURPOSELY DESIGNED

WEAR IT YOUR WAY

We've partnered with expert designers to create jewelry that is sleek, stylish and can be as discreet as you want it to be.

Tuck it on your bag

Wear it prominently as a necklace

Secure it on your waist or belt

 

A COLOR FOR EVERYONE

Antique Silver

Timeless Black

Rose Gold

SMALL & LIGHTWEIGHT

ROARING FOR THE GREATER GOOD

We envision a world where everyone feels safe and empowered.

Athena in not just a product, it's part of a movement to ROAR for Good. For each device sold, a portion of proceeds is invested in educational programs that have been shown to increase empathy and reduce violence. 

Pending_B-Corp_Seal-2014-LG.jpg

Our "B Corporation" status emphasizes the triple bottom line of social responsibility, sustainability and profitability (people, planet, profit). These three principles form the foundation for all our business.

Ten percent of proceeds from our crowdfunding campaign will go towards raising awareness about the warning signs of abuse and helping end relationship violence.

THE ROAR STORY

OUR TEAM

ROAR for Good is not just our company name, it embodies our passion.

Yasmine Mustafa is a tech entrepreneur and community leader. Fueled by a desire to leverage technology for good, she also started the Philadelphia chapter of Girl Develop It, a non-profit focused on empowering women to learn web development skills and she also sits on the board of Coded by Kids which helps inner city kids learn how to code. She loves biking around the city and eating chocolate (but not at the same time). 

Yasmine Mustafa is a tech entrepreneur and community leader. Fueled by a desire to leverage technology for good, she also started the Philadelphia chapter of Girl Develop It, a non-profit focused on empowering women to learn web development skills and she also sits on the board of Coded by Kids which helps inner city kids learn how to code. She loves biking around the city and eating chocolate (but not at the same time). 

Yasmine

Co-Founder & CEO

Anthony Gold is a serial entrepreneur, investor, and board member for several companies. He and Yasmine met eight years ago and have since jointly contributed to the development of several organizations focused on empowering women and championing the underserved. In the past, Anthony led hardware and software engineering for Unisys Corp. 

Anthony Gold is a serial entrepreneur, investor, and board member for several companies. He and Yasmine met eight years ago and have since jointly contributed to the development of several organizations focused on empowering women and championing the underserved. In the past, Anthony led hardware and software engineering for Unisys Corp. 

Anthony

Co-Founder & COO/CTO

Charlotte Wells has a background in women's and gender studies, grassroots campaigns, farming, and business development. But, throughout it all, she works for a mission - women's empowerment. She loves rainy days, not wearing makeup, holding hands, drinking coffee with loved ones, traveling, speaking Spanish, advocating for women's sexuality, & dancing.

Charlotte Wells has a background in women's and gender studies, grassroots campaigns, farming, and business development. But, throughout it all, she works for a mission - women's empowerment. She loves rainy days, not wearing makeup, holding hands, drinking coffee with loved ones, traveling, speaking Spanish, advocating for women's sexuality, & dancing.

Charlotte

Partnerships

 
Mahmoud Mustafa has a background in finance and data analytics - but considers himself a lifelong student of technology. Having previously worked for a VC-backed startup in the Philly area, he discovered his passion for innovative products and solutions. The challenges around building an idea, scaling a product, and ultimately solving a problem are what excite him most about ROAR. The top item on his bucket list: going to Mars (after he visits the rest of Earth!)

Mahmoud Mustafa has a background in finance and data analytics - but considers himself a lifelong student of technology. Having previously worked for a VC-backed startup in the Philly area, he discovered his passion for innovative products and solutions. The challenges around building an idea, scaling a product, and ultimately solving a problem are what excite him most about ROAR. The top item on his bucket list: going to Mars (after he visits the rest of Earth!)

Mahmoud

Product Dev

Hunter Vargas is an honors marketing student graduating from Temple University’s Fox School of Business and Management in May. As ROAR’s marketing coordinator, she's passionate about women’s empowerment and feminism. Hunter has traveled to 15+ countries, jumped out of a plane, is an excellent gift-giver, and enjoys eating out at Philly’s amazing restaurants.

Hunter Vargas is an honors marketing student graduating from Temple University’s Fox School of Business and Management in May. As ROAR’s marketing coordinator, she's passionate about women’s empowerment and feminism. Hunter has traveled to 15+ countries, jumped out of a plane, is an excellent gift-giver, and enjoys eating out at Philly’s amazing restaurants.

Hunter

Marketing